The current era is a complete market economy with oversupply of various commodities and strong competition among transfer printing steel plate enterprises. It is also an era of product homogenization and technological homogenization. As is well known, marketing is a crucial aspect of a company, and for this task, transfer printing steel plate companies will spare no effort to compete for the market.

Many economists believe that the competition in price and quality of transfer printing steel plates is the "first competition", while the competition in after-sales service is the "second competition", which is a deeper, higher demanding, and more long-term strategic competition. It is more important and decisive than the "first competition".

After sales service work is the continuation of quality management in the use process and the key guarantee for achieving the application value of goods. As a remedial measure for the application value of transfer printing steel plates, it can eliminate consumers' worries. In addition, in after-sales service, customer opinions and requirements regarding the product can be promptly fed back to the transfer printing steel plate enterprise, prompting the enterprise to continuously improve product quality and better meet customer requirements.

Customers are the foundation of the survival of transfer printing steel plate enterprises, and without a fixed customer base, it is difficult to establish a foothold in competition. Every customer has their own social circle, in which they are both influenced by others and exert influence on others. Customers who are satisfied with the quality and after-sales service of transfer printing steel plates will not only become repeat customers, but also become promoters and advertisers of transfer printing steel plate enterprises, attracting a large number of customers to come to their homes. And dissatisfied customers not only stop visiting themselves, but also express their dissatisfaction to their relatives and friends, causing the company to lose a large number of potential customers. According to research, returning customers can bring 25% to 85% more profit to a company than first-time visitors, and the cost of finding a new customer is seven times that of maintaining an old customer. In addition, it is difficult to estimate the damage to the reputation of transfer printing steel plate enterprises, the blow to the morale of employees, and the impact on the future development of the enterprise.

Through countless practical experiences, it has been proven that under the condition of homogeneous and priced transfer printing steel plates, the quality of service provided by enterprises directly affects their survival, market share, and sustainable development.